Animated hotspots and CTAs

MarTech3D supports a powerful range of animated and dynamic hotspot features that go beyond basic info labels — helping you create rich, interactive user journeys and calls to action (CTAs) that respond to user behaviour, time, or logic.

These hotspots can be used to guide attention, trigger media, initiate navigation, or prompt lead capture — all embedded seamlessly into your 3D environments.

✨ Types of animated or dynamic hotspots

Hotspots in Martech3D can take many visual and interactive forms, including:

🔄 Looping animations to draw the eye (e.g. pulsing rings, glowing buttons)

👁️ Invisible zones (clickable areas with no visible marker, perfect for clean designs)

🎞️ PNG image sequences for animated effects or character-style prompts

🔊 Audio-driven hotspots — e.g. voiceovers triggered on entry or interaction

🧩 Logic-based visibility — hotspots that appear or disappear based on user actions, progress, selections, or system state

⏱️ Time-based triggers — hotspots that activate after a delay or hide after a set time of inactivity

🧠 Interactive logic — such as “only show this CTA if the user completed X step”

🚀 Use cases

• Encourage users to click key CTAs by animating buttons or icons in-scene
• Drive engagement with voice prompts or subtle animations when users enter a space
• Use invisible areas for ultra-minimal design with full interactivity
• Deliver guided experiences that reveal the next step only when needed
• Trigger special effects, pop-ups or content only after other conditions are met
• Use timed logic to suggest actions if the user is idle for a while

🎯 Lead generation with smart CTAs

Animated and logic-triggered hotspots are a perfect way to improve lead capture:

• Highlight forms or downloads with animation
• Guide users through key steps in your sales journey
• Trigger content offers or calculators based on user inputs
• Reveal “Request a demo” or “Contact us” CTAs after specific product views

📞 Need help designing interactive hotspots?

We’ll help you plan and build advanced hotspots for your app — whether subtle prompts or full-screen experiences. Contact your MarTech3D account manager for implementation support.