How to use hotspots for non-product content in MarTech3D

In MarTech3D, hotspots aren’t limited to products. You can place interactive non-product hotspots anywhere in your 3D scene to share brand messaging, company stories, navigation options, or contextual information — giving your experience more depth and purpose.

These hotspots are fully interactive, media-rich, and managed via the MarTech3D CMS.

💡 What kind of non-product content can hotspots show?

Each hotspot can display a pop-up containing:

🏢 Company information — about us, sustainability, leadership, values
📍 Scene navigation — link to another room, product zone, or app section
🎥 Campaign videos — welcome messages, brand videos, event footage
🖼️ Infographics or marketing visuals — explainers, timelines, certifications
📄 Downloadable documents — brochures, investor packs, press kits
📍 Interactive site maps or floorplans
🔗 Links to websites, social media, or CRM forms

This allows you to enrich the environment without cluttering the UI — perfect for storytelling, wayfinding, or interactive presentations.

🧭 Common use cases

Welcome messages at the start of an app
Wayfinding hotspots that guide the user to different areas or themes
Campaign panels for rotating messaging during product launches or events
Sustainability or impact zones that highlight company initiatives
People or team spotlights with photos and bios
Event-specific content for virtual booths or showrooms

✨ What’s interactive about it?

Users click or tap a visual hotspot in the 3D space
A content panel pops up without leaving the scene
Embedded videos play inline
Documents can be downloaded or viewed
Links can take users to your website or other locations in the app

⚙️ Manage everything via CMS

All hotspot content is managed in the Martech3D Engine CMS — no need for 3D skills.

You can:

Change text, images, and videos
Control layout, ordering, and visibility
Update content live (or sync offline apps to refresh it)

This means you can adapt messaging for different campaigns, events, or audiences on the fly.

🌐 Works online and offline

Hotspots work in both:

Online apps — standalone or embedded in your site
Offline apps — via the Martech3D Launcher (just sync to update)

Want help planning your hotspot strategy?

We can help you plan a non-product content layer that supports brand messaging, customer journeys, or event use cases — just speak to your Martech3D account manager.