Workflows and logic

Can Martech3D create complex workflows based on user inputs?

Yes — MarTech3D enables you to build fully interactive, logic-driven workflows that respond dynamically to user choices, inputs, or behaviours. These can be used for product selection, solution matching, lead qualification, training, or even custom quote journeys.

🔁 What do we mean by "workflow"?

In MarTech3D, a workflow is a guided path that adapts in real time to what the user does — including:

Button selections
Form inputs or dropdowns
Products viewed
Features clicked
Scenarios selected
Results from quizzes or calculators
Branching logic (e.g. “if this, then that”)

The experience updates instantly — no page reloads — and can change scenes, content, or options dynamically.

✨ What can you build?

✅ Product finders or selection tools
✅ Step-by-step solution advisors
✅ Technical spec builders
✅ Quote calculators with variable outputs
✅ Interactive training workflows with logic-based progress
✅ Qualification tools (e.g. “Which model fits your needs?”)
✅ Scenarios that change based on previous answers
✅ Scene transitions triggered by responses

🧠 Examples

A user chooses an industry → sees only relevant products
They specify dimensions → only fitting solutions are shown
They pick an application type → animations and CTAs adapt
They answer a few questions → a custom quote is generated
They make a mistake in a training flow → prompted to retry that step

🧩 Key features of workflows

Multi-step flows with real-time UI updates
Conditional logic and branching
Memory of previous inputs
Custom animations or scene changes per path
Dynamic product swaps or content display
Output generation (e.g. downloads, summary, or quote)
Optional lead capture at any point
Full analytics tracking

⚙️ Controlled via CMS

Workflow logic and content can be controlled via the Martech3D Engine CMS, including:

Labels, questions, and UI
Input fields and logic paths
Outcomes, scenes, and CTAs
Updates to products or options

You can localise content, A/B test flows, and adapt for different markets or teams.

📤 What happens after the workflow?

You can trigger:

Lead form submission
CRM integration (e.g. HubSpot, Salesforce)
File download or summary PDF
Redirects or sharing links
Tracking events in analytics

🧑‍💼 Who is this for?

Sales and marketing teams building lead qualification tools
Product managers creating spec builders or compatibility checks
Training and support teams building simulation flows
Distributors or reps who need guided self-serve tools

💡 Why use interactive workflows?

Simplify complex product ranges
Personalise the experience based on user need
Reduce the steps to quote or enquiry
Automate qualification and reduce sales time
Create high-value tools that convert and educate

Ready to build your custom workflow?

MarTech3D helps you scope, design, and deploy powerful logic-based journeys — fully interactive and tailored to your business.

Talk to your MaTech3D account manager to get started.