Product Menus

How product menus help users fast-track to the right products in MarTech3D apps

Martech3D apps include fully interactive product menus that help users quickly find and explore the products most relevant to them — all without needing to navigate the full 3D environment manually.

These menus act like a smart index for your virtual showroom, allowing you to deliver a more focused, intuitive experience — especially for larger product ranges.

🧭 What is a product menu?

A product menu is an in-app navigation panel that lists products, categories, or solutions available in your 3D app. When a user clicks an item, they’re instantly taken to the corresponding product in the scene — or that product appears directly in front of them.

Examples:

🔧 Show all machines in a category (e.g. “Pumps”, “Valves”)
🛒 Let users browse by use case (e.g. “Food Grade”, “Medical Use”)
🚀 Jump straight to hero products or bestsellers
🔍 Filter by tag, type, or feature set

⚡ What happens when a user selects a product?

Depending on how your app is structured, selecting a product can:

Instantly swap in the chosen product (real-time product swap)
Move the camera to that product’s location in the environment
Trigger a guided demo or animation sequence
Open a hotspot with detailed product info or multimedia
Display additional UI like spec sheets, videos, or configuration tools

All interactions are smooth, immediate, and fully customisable.

📚 How can the menu be structured?

You can create:

Flat lists (just product names)
Categorised menus (e.g. by sector, range, or application)
Icon or thumbnail-based menus
Multi-level menus with filters or tabs
Role-based menus (e.g. different for engineers vs. buyers)

Menus can be placed:

As overlays on the screen
In floating panels or drawers
Activated on click from a hotspot or CTA
Or permanently displayed for easy access

🧠 Why use product menus?

Faster navigation for larger product libraries
Better usability at events or in sales conversations
More control over what you highlight and prioritise
Improved conversions by helping users find what they’re looking for instantly
Support different buyers with tailored product paths

🔄 Works online and offline

Your product menu works seamlessly in both:

🌐 Online browser-based apps
🖥️ Offline mode via the Martech3D Launcher for Windows

Just sync to update menu items if using offline.

Need help building your product menu?

We’ll help you design and structure a menu that fits your product catalogue, use case, and audience — speak to your MarTech3D account manager.