What are fully animated 3D scenes in MarTech3D apps?

MarTech3D supports fully animated 3D scenes, allowing you to create rich, dynamic environments where products, props, and environments move — just like in real life.

These animations bring your virtual spaces to life and help explain products, processes, or environments in a way that static images or traditional 3D viewers can't.

🎥 What do we mean by "fully animated"?

A fully animated 3D scene includes:

🔧 Product animations — machines turning, doors opening, pistons firing, parts assembling
👣 Environmental motion — moving belts, lighting changes, rotating turntables, smoke, or ambient effects
👀 Guided tours — camera movements that pan, zoom, or move automatically through scenes
💡 Animated lighting — flickers, transitions, time-of-day changes, and dynamic highlights

All animations run smoothly in real time, with no need for video playback or separate files.

🧠 Why use animated scenes?

Animation helps you:

Show how a product works — without a physical demo
Demonstrate complex features or mechanisms
Create cinematic visual stories that captivate users
Guide attention to key areas of your app or product
Add realism and immersion to static environments

🧩 Where do animations appear?

Animations can be used across:

Product configurators
Virtual showrooms
Cleanrooms, labs, and manufacturing environments
Tradeshow booths or marketing microsites
Training simulations

You decide how and when they play:

Automatically on load
Triggered by user interactions (e.g. button press, hotspot click)
As part of a guided walkthrough

⚙️ Real-time animation, no performance penalty

Unlike pre-rendered videos, Martech3D animations run in real time, powered by our 3D engine.

Smooth playback across devices
Optimised for both online and offline use
No additional video files to load
Smart asset compression keeps everything fast

Can I request custom animations?

Absolutely. Our design team can animate:

Entire product processes
Custom machine movements
Scene transitions
Multi-step guided product demonstrations

Just speak to your account manager to scope what’s possible.